Seoulbeats is an ongoing project of discussion and dissection. It is also a collection of many authors with many different opinions, united by a love of taking apart and facilitating discussion on a deeper level of everything associated with K-pop. Its purpose is not to evangelize, nor is it to spread hatred, nor is it to pander to the audience. There is no overall agenda. We value freedom of expression above all things, as long as a basic respect of the opinions of others (even if they are different) is maintained.